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Heineken Cities Festival

I am still in the festive mood as I scroll through and look at the pictures taken
at the recent Heineken Cities Festival.
For those of you who had missed the festival this year, the Heineken Cities Festival was a celebration
of the launch of the 6 Heineken City Edition bottles named after the top cities of the world –
Singapore, Amsterdam, Shanghai, London, New York and Rio de Janeiro.

I have never attended any parties like that in Singapore; the festival took place
along Club Street and Ann Siang Hill. Yes, ON THE STREETS!
The whole area was decorated with the flags of the different countries where the cities are from,
and littered with street performers and icons representing the 6 cities.

Screen Shot 2014-09-16 at 7.58.12 pm
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I am so loving the special City Edition beer bottles! Let’s let the pictures do the talking!

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I have the company of my colleagues from The Tiramisu Hero and first, a selfie!


The streets were divided into different sections, each representing one of the six cities.

First up, NEW YORK!


There were some drop dead gorgeous Heineken girls handing out “USA flag hats” on the New York stretch.
And with everyone busking in the fun, the atmosphere was splendid!


Here’s my friend, Roxanne posing with her empty Singapore City edition Heineken bottle.
Time to get a new bottle, yo! I was teasing her that she looked very Uncle Sam-ish.


NEW YORK is definitely a city that I’d love to visit!


And then there was the Rio de Janeiro stretch, where I spotted Brazilian Samba performers
dancing to rhythmic Samba music played by the musicians in the entourage.


Saw a couple of friends there too!


And then there was Amsterdam, one of my favourite cities!
There was also a live art installation there. I swear I could stand there
and watch the artists at work for hours. (But the beer was too much of a distraction) :p
This colourful flight and escapism themed artwork is actually the brainchild of local visual artist,
illustrator and founder of OIC (Organisation of Illustrators Council), Mindflyer.


You can also find this Heineken sign at the Amsterdam stretch.
Kinda reminds me of that iconic “i amsterdam” sign in the city no?


As we strolled through “the streets of Amsterdam”, we were welcomed by songs from the Beatles
and I spotted a freaking red phone booth in the middle of the street.


Let me guess… Red, blue and white. And lots of Jack Union hats?
We are in London!


It really kinda feels a bit like London. Our friend Roxanne was so in the “holiday” mood,
she was even game to have her face painted London style. :p


Some said that she looked like a Chingay performer.
But if you ask me, she looked more like a female wrestler (a skinny one).
What do you think? Heh!

We asked Roxanne to show us her “fiercest” face. And this is what she managed:



Let A show you how it’s done.


Now we’re talking.

Last but definitely not the least, we have the city of Shanghai!
I enjoyed the Chinese-style performance very much.
The Asian way of sexy is so subtle but so intriguing, no?


I got my hand on a Shanghai Cities Edition beer bottle too!


I just love the international nature of the event and I wish there would be more of such events
(you should make it an annual thing, Heineken!).
Being able to experience different city experiences, and to discover the world in Singapore in one night?
Hell yes!

Thank you my dear A for your company throughout the night!


If you are reading this and love beer, the Limited City Edition Heineken bottles comprising of
New York, London, Amsterdam, Rio de Janeiro, Shanghai and Singapore will be available at all bars
which serve Heineken island-wide from now until the end of September, while stocks last.
The special Singapore edition of the Heineken Cities series will be exclusive to Singapore and
will retail between $12-$18 each, along with the others in the series.

To check out more hidden gems and to seek the coolest spots in Singapore, head to Heineken.com/OpenYourCity.

Thank you for the great night, #HeinekenSG!


This entry was posted in: Sponsored Review


Peggy is an independent blogger from Singapore who has a penchant for impromptu travel plans and good caffe lattes. She is the co-owner of two little cafes, The Tiramisu Hero and Butter My Buns, and hopes to be able to see the world someday; one stop at a time.

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